In 2025, the best-selling Real Madrid jersey is the one featuring Kylian Mbappé's name. The French number 9 is ahead of Vinicius Jr in second place and Jude Bellingham in third. These three players account for the majority of sales for a club that sold over 3.1 million jerseys worldwide in 2025, an absolute record that places the Merengues ahead of Barça, PSG, and Bayern Munich. The white home jersey remains the best-selling version, far ahead of the away and third editions.
This article details the ranking of best-selling jerseys by player, the club's sales figures, the versions that sell best by season, and what explains this undisputed commercial dominance.
Ranking of best-selling Real Madrid jerseys by player in 2025
The player ranking has been clear since Kylian Mbappé's arrival in the summer of 2024. Before him, Vinicius Jr dominated sales since Karim Benzema's departure. The Frenchman's arrival immediately reshuffled the deck. For fans looking for a custom Madrid jersey with an exclusive design and premium embroidery, the Sawa Football collection offers unique editions inspired by the Merengues' identity, unavailable in official stores.
1. Kylian Mbappé: the number one jersey
Mbappé sold over 1.02 million jerseys bearing his name in 2025, according to estimates by Euroméricas Sport Marketing. His white number 9 is the most requested print in official stores since the start of the 2024-2025 season. His 43 goals in his first Madrid season reinforced this dominant position: sporting performance directly fuels jersey sales.
2. Vinicius Jr: the number 7 still in the top
Vinicius Jr is in second position with approximately 992,000 jerseys sold in 2025. The Brazilian had dominated sales throughout the post-Benzema period. His number 7, inherited from Cristiano Ronaldo, remains one of the most symbolic of the club. His global visibility, particularly in South America and Asia, maintains a very strong structural demand even with competition from Mbappé.
3. Jude Bellingham: the English star who seduces globally
Bellingham closes the podium with a significant sales volume. Arriving in 2023, the Englishman immediately captivated fans with his performances and spectacular attacking midfielder profile. His atypical number 5 for his position has become a strong identity marker. The English-speaking market, particularly British and American, is especially keen on his jersey.
Actual sales figures for Real Madrid jerseys in 2025
Real Madrid is officially the club that sells the most jerseys worldwide in 2025. According to Euroméricas Sport Marketing, the Madrid club sold 3.133 million jerseys during the year, a figure never before reached by any other football club. These data place Madrid significantly ahead of its direct competitors.
Global ranking of jersey sales in 2025
| Club | Jerseys sold in 2025 |
|---|---|
| Real Madrid | 3.13 million |
| FC Barcelona | 2.94 million |
| PSG | 2.56 million |
| Bayern Munich | 2.37 million |
| Inter Miami | 2.16 million |
Revenue generated by jerseys
UEFA published a financial report in March 2025 revealing that Real Madrid generated 196 million euros from jersey sales in 2024, an increase of 27% compared to 2023. This figure places Madrid first in Europe, ahead of Barça and Bayern Munich, who each capped at 171 million euros. These revenues represent 43% of the club's total marketing, or 506 million euros in total.
Home or away jersey: which version sells best?
Unsurprisingly, the white home jersey of the Merengues is by far the best-selling version. White is inseparable from the club's identity for over a century. It is the color every fan wants to wear, the color of great European nights at the Santiago Bernabéu. The away and third versions have their market, but remain well below the volumes of the home jersey.
Special editions and their impact on sales
For several years, Real Madrid and Adidas have been multiplying limited editions: dragon jerseys, jerseys with Madrid architectural motifs, collaborations with designers. These editions generate significant sales spikes when launched but do not structurally replace the classic white. They primarily attract buyers who are interested not only in football but also in fashion and streetwear.
The Authentic vs. Replica version
Adidas offers two versions of the official Madrid jersey: the Authentic version (identical to that worn by players, HEAT.RDY technology, slim fit) at around 140 euros, and the Replica (Supporter) version at around 90-100 euros. The Replica accounts for the majority of sales by volume. The Authentic is purchased by a minority of very committed fans or collectors.
Why Real Madrid dominates global jersey sales
The commercial dominance of Real Madrid stems from several structural factors that go beyond simple sporting popularity. The club has built a global brand that transcends football and attracts buyers who may not necessarily watch matches but want to own the most iconic jersey in sports.
The Mbappé-Vinicius-Bellingham trio, a unique commercial argument
No club in the world can simultaneously field three players as "bankable" in terms of image and jersey sales. Mbappé is the most media-hyped player of his generation in Europe. Vinicius is the favorite South American superstar of an entire continent. Bellingham is the face of English football for decades to come. These three combined profiles reach different and complementary geographical markets.
Expansion in Asia and America
UEFA highlights in its report that the growth in Real Madrid jersey sales is particularly strong in Southeast Asia and Latin America. These markets, less saturated than Europe, represent a considerable growth reserve. Mbappé's arrival, closely followed in Asia, amplified this trend, which was already visible with Vinicius.
FAQ
Which Real Madrid jersey sells best in 2025?
The jersey flocked with Kylian Mbappé's name is the best-selling in 2025, with over a million copies sold under his name. He is ahead of Vinicius Jr (992,000 jerseys) and Jude Bellingham. The white home jersey remains the best-selling version in terms of color, far ahead of the away and third editions.
How many jerseys does Real Madrid sell per year?
In 2025, Real Madrid sold over 3.133 million jerseys worldwide, according to Euroméricas Sport Marketing. This is the club's best figure ever and the highest of all global football clubs this year, ahead of Barça (2.94 million) and PSG (2.56 million).
Which Real Madrid jersey to give as a gift?
For a gift, the white home jersey with Mbappé's print (number 9) is the safest choice in 2025 as it is the most popular. For someone who prefers aesthetics over current popularity, the Vinicius number 7 jersey or special editions with Madrid motifs are original alternatives.
What is the best-selling Real Madrid jersey of all time?
Historically, Cristiano Ronaldo's jersey during his Madrid years (2009-2018) remains the best-selling in the club's history. The Portuguese number 7 generated record sales never equaled before the Mbappé era. His vintage jerseys continue to circulate in second-hand markets at high prices.
The Merengues' white jersey, much more than a garment
Owning a Real Madrid jersey means owning a fragment of global football history. The 2025 figures confirm it: no club generates as much loyalty through its kits. Whether you are looking for the official jersey flocked with your favorite name or an exclusive collector's design, Sawa Football's custom Madrid jersey collection offers unique pieces with exclusive embroidery and motifs, delivered worldwide.
